Ford commercial.

When I first saw this commercial it immediately caught my attention; even though I did not know what it is advertising, did not know the brand advertised. However it had attracted me and I wanted to watch it until the end. Why? What is special about this commercial? After analysing it I understood what arose my attention.

 First thing was music. Actually, it was not music but sounds: the police car siren, also you can hear the acceleration of the car. So you can imagine the speed. You can hear the brakes when car is turning. For me this sounds always associate with risk and danger.

 The next thought was: ’Ohh this guy must be cool, he is speeding in the city area, and trying to escape from cops…’. I became more and more interested in the ending. What was my surprise to see that the driver of the car was a policeman, instead of a cool guy?

 Now what is your prototype of an American policeman? In my opinion they are honest, noble and everybody had to follow them, and you cannot say anything against them. So ,now, what made an ‘honest’ policemen to break the rules and to ’steal’ the car? 

 From their excitement you can see how they enjoying their ’hard work day’. Emotions can tell everything. Like children change their places in this game pursuing each other.  In this case nonverbal cues communicate emotions.

  Poor guy, we can see how he is disappointed. His voice and mimics shows that he is very much surprised by policemen childish behaviour.

I think that the main idea of this commercial was to show that this car is worth of breaking the rules. It has everything what we perceive a good car: design, speed. Even policemen cannot resist it.

And what do you think about this commercial? Had it interested you? What do you feel after watching it?

Do you want to get this car?

In my opinion in this commercial a lot of nonverbal cues, and the examples are very clear:

1. Paralinguistics – the way how policmen talk with each other, the pitch and the rate of speech

2. Objectics -the empty streets of the city

3. Oculesic - very sad eyes of a poor guy

Enjoy the commercial )) 

Cheers